Selected Brand Strategy and Design Work

Abbe Museum: From Hidden Gem to Unmissable Destination

Every year, 3 million visitors walk through Dawnland — the Wabanaki homeland — and past the museum dedicated to telling that story. For the first time, the Abbe Museum's brand makes that impossible. From Hidden Gem to Unmissable Destination

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Every year, 3 million visitors walk through Dawnland — the Wabanaki homeland — and past the museum dedicated to telling that story. For the first time, the Abbe Museum's brand makes that impossible.

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Abbe Museum: From Hidden Gem to Unmissable Destination

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Hundred Points: Building an exhibition system from identity to experience

Hundred Points is a massive international graphic design exhibition, bringing together leading designers and studios from four cities with strikingly different visual cultures: Austin, São Paulo, Cairo, and Helsinki. Building an exhibition system from identity to experience

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Hundred Points is a massive international graphic design exhibition, bringing together leading designers and studios from four cities with strikingly different visual cultures: Austin, São Paulo, Cairo, and Helsinki.

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Hundred Points: Building an exhibition system from identity to experience

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Breakthrough: Connecting beyond print

Before breakthroughs can shape the future, they need to compel people to adopt change. Connecting beyond print

StrategyMessagingCampaigns & CreativeAnimationPrint & Packaging

Before breakthroughs can shape the future, they need to compel people to adopt change.

StrategyMessagingCampaigns & CreativeAnimationPrint & Packaging

Breakthrough: Connecting beyond print

StrategyMessagingCampaigns & CreativeAnimationPrint & Packaging

Shiftmakers: Climate Impact by Design

Shiftmakers episodes introduce Climate Tech to broader audiences. But attracting those audiences required irresistible, dynamic branding that stands up to their high expectations. Climate Impact by Design

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Shiftmakers episodes introduce Climate Tech to broader audiences. But attracting those audiences required irresistible, dynamic branding that stands up to their high expectations.

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Shiftmakers: Climate Impact by Design

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Goma: Born to stand out

Goma is a new publishing project for the Argentinean market, born with a clear mission: to stand out. So, with this as our North Star, we translated their vision of “elastic books of art and poetry” into a brand and visual identity like no other. Born to stand out

BrandingStrategyMessagingIllustration & Data VizAnimationPrint & PackagingCustom Typography

Goma is a new publishing project for the Argentinean market, born with a clear mission: to stand out. So, with this as our North Star, we translated their vision of “elastic books of art and poetry” into a brand and visual identity like no other.

BrandingStrategyMessagingIllustration & Data VizAnimationPrint & PackagingCustom Typography

Goma: Born to stand out

BrandingStrategyMessagingIllustration & Data VizAnimationPrint & PackagingCustom Typography

Fusebox: Capturing the power of unforgettable live experiences

Fusebox presents unforgettable live experiences that connect deeply with audiences in Austin. After 20 years, it remained stubbornly under the radar. New strategy, alignment, and branding brings out what’s so exciting about them to a broader public. Capturing the power of unforgettable live experiences

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Fusebox presents unforgettable live experiences that connect deeply with audiences in Austin. After 20 years, it remained stubbornly under the radar. New strategy, alignment, and branding brings out what’s so exciting about them to a broader public.

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

Fusebox: Capturing the power of unforgettable live experiences

BrandingStrategyMessagingCampaigns & CreativeAnimationCustom Typography

findhelp: Developing voice and strategy for connected social care

Findhelp built a network to connect people seeking help to verified programs and services locally, and with dignity. We embedded inside the company to build a brand and marketing operation that ensures people know about them. Developing voice and strategy for connected social care

BrandingStrategyMessagingCampaigns & CreativeIllustration & Data VizDigital & WebAnimationCustom Typography

Findhelp built a network to connect people seeking help to verified programs and services locally, and with dignity. We embedded inside the company to build a brand and marketing operation that ensures people know about them.

BrandingStrategyMessagingCampaigns & CreativeIllustration & Data VizDigital & WebAnimationCustom Typography

findhelp: Developing voice and strategy for connected social care

BrandingStrategyMessagingCampaigns & CreativeIllustration & Data VizDigital & WebAnimationCustom Typography

Ford Foundation: Making a new reality

A thrilling book of over 150 pages, detailing strategies and examples of inclusiveness in emerging media; full of illustrations, infographics, sidenotes and much more. Making a new reality

Illustration & Data VizPrint & Packaging

A thrilling book of over 150 pages, detailing strategies and examples of inclusiveness in emerging media; full of illustrations, infographics, sidenotes and much more.

Illustration & Data VizPrint & Packaging

Ford Foundation: Making a new reality

Illustration & Data VizPrint & Packaging

Johnny B: Bringing joyful confidence to men’s haircare

In-House designed a distinctive, appealing box packaging for Johnny B's pomade line to improve its shelf appeal and barber/stylist perception, boosting point-of-service unit sales, and building equity for the brand. Bringing joyful confidence to men’s haircare

StrategyMessagingAnimationPrint & Packaging

In-House designed a distinctive, appealing box packaging for Johnny B's pomade line to improve its shelf appeal and barber/stylist perception, boosting point-of-service unit sales, and building equity for the brand.

StrategyMessagingAnimationPrint & Packaging

Johnny B: Bringing joyful confidence to men’s haircare

StrategyMessagingAnimationPrint & Packaging

Everson Museum of Art: A museum renewed

A new brand and website for one of upstate NY’s most beloved contemporary arts museums. A museum renewed

BrandingStrategyDigital & WebPrint & Packaging

A new brand and website for one of upstate NY’s most beloved contemporary arts museums.

BrandingStrategyDigital & WebPrint & Packaging

Everson Museum of Art: A museum renewed

BrandingStrategyDigital & WebPrint & Packaging

Central Texas Dermatology: A distinctive new brand for an independent, doctor-owned practice

Central Texas Dermatology A new brand for a two-pronged clinic and med-spa celebrates time and texture with a personal touch. Central Texas Dermatology (CTD) is an independent practice in Austin’s toniest neighborhood. It runs its own med spa, SkinCare Austin. Together, the clinics focus on local, lifelong health for the whole family. Dermatology is fiercely […] A distinctive new brand for an independent, doctor-owned practice

BrandingStrategyMessagingCampaigns & Creative

Central Texas Dermatology A new brand for a two-pronged clinic and med-spa celebrates time and texture with a personal touch. Central Texas Dermatology (CTD) is an independent practice in Austin’s toniest neighborhood. It runs its own med spa, SkinCare Austin. Together, the clinics focus on local, lifelong health for the whole family. Dermatology is fiercely […]

BrandingStrategyMessagingCampaigns & Creative

Central Texas Dermatology: A distinctive new brand for an independent, doctor-owned practice

BrandingStrategyMessagingCampaigns & Creative

Warfield Center: 25 posters and counting

We were invited to create a visual system for just one of the annual campaigns of the Warfield Center at UT Austin — but the system we built would mark the beginning of a larger initiative to help elevate the Center’s profile campus-wide. 25 posters and counting

BrandingIllustration & Data VizPrint & Packaging

We were invited to create a visual system for just one of the annual campaigns of the Warfield Center at UT Austin — but the system we built would mark the beginning of a larger initiative to help elevate the Center’s profile campus-wide.

BrandingIllustration & Data VizPrint & Packaging

Warfield Center: 25 posters and counting

BrandingIllustration & Data VizPrint & Packaging

Bear Canyon Coffee: Big brand appeal for slow-growth economics

Bear Canyon Coffee is an upstart New Mexico-based coffee brand selling direct-to-consumer, fair, freshly air roasted coffee. They needed to set up a recognizable brand to broaden their reach—and quadruple their DTC sales in 2023. Big brand appeal for slow-growth economics

BrandingMessagingIllustration & Data VizPrint & Packaging

Bear Canyon Coffee is an upstart New Mexico-based coffee brand selling direct-to-consumer, fair, freshly air roasted coffee. They needed to set up a recognizable brand to broaden their reach—and quadruple their DTC sales in 2023.

BrandingMessagingIllustration & Data VizPrint & Packaging

Bear Canyon Coffee: Big brand appeal for slow-growth economics

BrandingMessagingIllustration & Data VizPrint & Packaging

Facebook CS: Groups for Brands Book

One if a long line of books published internally at Facebook and designed with the highest standards of quality, “Groups” is a primer for brands looking to understand how audiences use Facebook. Groups for Brands Book

Illustration & Data VizDigital & WebPrint & Packaging

One if a long line of books published internally at Facebook and designed with the highest standards of quality, “Groups” is a primer for brands looking to understand how audiences use Facebook.

Illustration & Data VizDigital & WebPrint & Packaging

Facebook CS: Groups for Brands Book

Illustration & Data VizDigital & WebPrint & Packaging

Reckon: Reckon Branding

In 2019, Reckon — then a two year old publication in Alabama — was in a process of transformation. The Reckon team found a clear focus: media for a new generation of Southerners shaping and expanding the notions of what it means to be Southern. Reckon Branding

BrandingDigital & WebAnimationCustom Typography

In 2019, Reckon — then a two year old publication in Alabama — was in a process of transformation. The Reckon team found a clear focus: media for a new generation of Southerners shaping and expanding the notions of what it means to be Southern.

BrandingDigital & WebAnimationCustom Typography

Reckon: Reckon Branding

BrandingDigital & WebAnimationCustom Typography

Hopscotch: A Brand to Launch a Museum

Hopscotch is a ‘uniquely curated interactive art experience’, a not-quite-a-museum of immersive digital art meant to encourage participants to be present and take part. It’s branding follows suit, and we created an interactive, scalable identity that will grow with Hopscotch as it evolves. A Brand to Launch a Museum

BrandingMessagingPrint & PackagingCustom Typography

Hopscotch is a ‘uniquely curated interactive art experience’, a not-quite-a-museum of immersive digital art meant to encourage participants to be present and take part. It’s branding follows suit, and we created an interactive, scalable identity that will grow with Hopscotch as it evolves.

BrandingMessagingPrint & PackagingCustom Typography

Hopscotch: A Brand to Launch a Museum

BrandingMessagingPrint & PackagingCustom Typography

Aunt Bertha: Wayfinding for Help

Aunt Bertha built the Social Care Network. Its new identity design thoughtfully expresses its values and character so the brand is set up to support the company’s growth. Wayfinding for Help

BrandingMessagingIllustration & Data VizDigital & WebPrint & PackagingCustom Typography

Aunt Bertha built the Social Care Network. Its new identity design thoughtfully expresses its values and character so the brand is set up to support the company’s growth.

BrandingMessagingIllustration & Data VizDigital & WebPrint & PackagingCustom Typography

Aunt Bertha: Wayfinding for Help

BrandingMessagingIllustration & Data VizDigital & WebPrint & PackagingCustom Typography

Kiva: Global Website

Website and illustration design for Kiva Global, an international nonprofit addressing the challenge of financial inclusion from all sides. Global Website

Illustration & Data VizDigital & Web

Website and illustration design for Kiva Global, an international nonprofit addressing the challenge of financial inclusion from all sides.

Illustration & Data VizDigital & Web

Kiva: Global Website

Illustration & Data VizDigital & Web

Kiva: Season Campaigns

Collection of some of our best season campaigns for Kiva, an international nonprofit addressing the challenge of financial inclusion from all sides. Season Campaigns

BrandingIllustration & Data VizDigital & Web

Collection of some of our best season campaigns for Kiva, an international nonprofit addressing the challenge of financial inclusion from all sides.

BrandingIllustration & Data VizDigital & Web

Kiva: Season Campaigns

BrandingIllustration & Data VizDigital & Web

BBC Ideas: The Sun, Living with Our Star

The sun’s effects on our daily lives is pretty extensive. Choosing precisely which facts to include in the script was a real challenge. The Sun, Living with Our Star

Campaigns & CreativeIllustration & Data VizAnimation

The sun’s effects on our daily lives is pretty extensive. Choosing precisely which facts to include in the script was a real challenge.

Campaigns & CreativeIllustration & Data VizAnimation

BBC Ideas: The Sun, Living with Our Star

Campaigns & CreativeIllustration & Data VizAnimation

Facebook for Business: Good Ideas Festival

Branding and motion graphics for a virtual event by Boost with Facebook. Good Ideas Festival

BrandingDigital & WebAnimation

Branding and motion graphics for a virtual event by Boost with Facebook.

BrandingDigital & WebAnimation

Facebook for Business: Good Ideas Festival

BrandingDigital & WebAnimation

Cine Magnifico: Festival Identity

A vibrant new festival identity for Cine Magnifico uses color, movement and mysticism to bring multiple narratives together—and invite a broader audience to take part. Festival Identity

BrandingIllustration & Data VizDigital & WebPrint & Packaging

A vibrant new festival identity for Cine Magnifico uses color, movement and mysticism to bring multiple narratives together—and invite a broader audience to take part.

BrandingIllustration & Data VizDigital & WebPrint & Packaging

Cine Magnifico: Festival Identity

BrandingIllustration & Data VizDigital & WebPrint & Packaging

Facebook: Analog Research Lab

Series of posters developed through the years for Facebook and the Facebook Analog Research Lab. Analog Research Lab

Illustration & Data VizPrint & PackagingCustom Typography

Series of posters developed through the years for Facebook and the Facebook Analog Research Lab.

Illustration & Data VizPrint & PackagingCustom Typography

Facebook: Analog Research Lab

Illustration & Data VizPrint & PackagingCustom Typography

In-House Int’l: Logo Collection

A short selection of logos, some of them animated, showing the range of visual styles of our design studio, enjoy! Logo Collection

BrandingIllustration & Data VizCustom Typography

A short selection of logos, some of them animated, showing the range of visual styles of our design studio, enjoy!

BrandingIllustration & Data VizCustom Typography

In-House Int’l: Logo Collection

BrandingIllustration & Data VizCustom Typography

In-House Int’l Projects: Posters on Creativity

An ongoing series of posters that challenge the reader to approach creativity proactively. Posters on Creativity

Illustration & Data VizPrint & PackagingCustom Typography

An ongoing series of posters that challenge the reader to approach creativity proactively.

Illustration & Data VizPrint & PackagingCustom Typography

In-House Int’l Projects: Posters on Creativity

Illustration & Data VizPrint & PackagingCustom Typography

In-House Int’l: Experimental Prints

An annual series playing with experimental printing techniques. Experimental Prints

Campaigns & CreativePrint & Packaging

An annual series playing with experimental printing techniques.

Campaigns & CreativePrint & Packaging

In-House Int’l: Experimental Prints

Campaigns & CreativePrint & Packaging

Fordistas: Un-Branding

The prompt that created this brand is deceptively simple: reimagine Fordistas. Break it, bend it, color it, change it… make it yours. Un-Branding

BrandingIllustration & Data VizDigital & WebCustom Typography

The prompt that created this brand is deceptively simple: reimagine Fordistas. Break it, bend it, color it, change it… make it yours.

BrandingIllustration & Data VizDigital & WebCustom Typography

Fordistas: Un-Branding

BrandingIllustration & Data VizDigital & WebCustom Typography

UCV: Medio Informativo Newspaper

Medio Informativo is a semi-annual newspaper published by the School of Architecture at the UCV. Medio Informativo Newspaper

BrandingPrint & Packaging

Medio Informativo is a semi-annual newspaper published by the School of Architecture at the UCV.

BrandingPrint & Packaging

UCV: Medio Informativo Newspaper

BrandingPrint & Packaging

Wizz: Streetwear Brand

Wizz is an apparel brand that retails in parts of South America and the Caribbean. Streetwear Brand

Branding

Wizz is an apparel brand that retails in parts of South America and the Caribbean.

Branding

Wizz: Streetwear Brand

Branding