Branding Climate Impact by Design
Breakthrough Climate Impact Campaign
Breakthrough is a climate impact campaign concept by In-House about the adoption challenge that every game-changing breakthrough must overcome.
The project uses print design and augmented reality to frame climate impact as a communication problem as much as a technology problem. A breakthrough can be brilliant and still fail to matter if people do not understand it, trust it, or see how it fits into their lives.
In-House shaped the concept around that gap between invention and adoption, using graphic design to make climate progress feel visible, urgent, and easier to share.
We’ve brought our our climate ambition to our printmaking tradition. Enhanced with an A/R filter, we created a limited-issue riso with floating topographic layers.
At its heart is the thought that every inevitable, game-changing idea faces challenges beyond its reason for existing. Before breakthroughs can shape the future, they need to compel people to adopt change.
