Home to branding breakthroughs for better futures.
Powerful branding for challengers
We partner with audacious, bold clients ready to unlock their potential. Our guided, research-driven process captures what’s uniquely compelling about our clients to build brands that resonate–and are adopted. Always with curiosity and care.
Create
Foundational branding strategy and design for new or young brands.
Evolve
Branding and strategy transformations to power your next stage.
Nurture
Leadership and support for growing brands.
Select Clients
We built our skills by working with clients of all sizes across a wide range of industries. In the process, we learned we do our best work translating complex offerings and new ideas into compelling brands with the power to redefine the future.
So now, we focus on bringing connection and clarity to climate, clean tech, global non-profits, and legacy industry innovators.
Watershed
TED Conferences
M.I.T.
United Nations
Stanford University
Meta
findhelp
Indeed
Fusebox
Ford Foundation
Rockefeller Philanthropy
Sundance Institute
Kiva
Johnny B. Haircare
Instagram
Reckon / AL Media
Fusebox
TED Countdown
WIRED
City of Austin
Popular Science
BBC
Our Approach
Our rigorous process is our secret sauce, and how we reliably uncover brands people want. Our guided process harnesses what’s powerful about each brand, and deliver useful strategy, irresistible creative, and easy to use materials with enduring value that outperforms the brief.
1.
Expert Guidance,
Every Step of the Way
We’re partners in your success. So we manage every project, set every meeting, and guide every step from start to finish. Our workflow minimizes common points of failure, and guarantees nothing falls through the cracks. As a result over 95% of projects launch on or ahead of schedule, delivering breakthrough clarity every time.
2.
Endless Curiosity,
Hard at Work
Your brand is how you show up. It’s a big deal. So every project begins with discovery and research. We dig deep to uncover core truths, learn about your brand, business, market and context. Research insights offer clarity–and very often yield transformative business value beyond the brief.
3.
Insight-Driven,
Goal-Oriented
We keep your broader business and mission as our guiding north. Research insights then guide clear positioning and effective brand strategy. Step by step, we build brands that feel right, and deliver breakthrough results. This allows us to meet immediate business needs while creating long-term value.
4.
Designed in Your Image
We partner with bold clients who are ready to emerge. We truly see our clients and design brands that capture what’s compelling about them in their voice, so they can stand out and succeed. And our all-expert team and broad network of specialists means we can deliver the goods for whatever you need.
Services
Brand Research and Strategy
Insights and strategy to reach goals and guide decisions with confidence.
Customer & Stakeholder Research
Brand Audit & Architecture
Market & Competitive Analysis
Values Articulation
Positioning
Brand Story & Messaging
Transformation Planning
Brand Strategy
Brand Identity Design
Brand identity systems for clients ready to make their mark.
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Logo & Brand Essentials
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Visual Identity Systems
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Custom Brand Typefaces
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Brand Guidelines
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Verbal, Voice & Tone Guidelines
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Brand Templates
Production and Design
Creative that brings your brand to life. Should your product need other specialized work, we’re connected to creatives all over the world—so clients get the best experts for the job.
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Animation & Motion
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Packaging
Brand Collateral & Merch
Signage, Wayfinding & interiors
Brand Campaign and Rollout
Launching and driving adoption for the new brand internally and publicly.
Marketing Strategy & Playbook
Brand Trainings & Workshops
Campaign Creative
Announcement Materials & Campaigns
Social Media & Email
Creative Support and Leadership
Creative leadership that supports your short and long-term success.
Fractional Brand Leadership
Building Design Teams & Capabilities
Ongoing Creative & Marketing
Brand Tune-Ups
Special Projects
“Working with In-House International was one of the more joyful processes I’ve experienced in developing a brand identity. […] the creative process was a delight, because they did an incredible job in listening, then delivering exciting options that reflected our needs, passions, and ambitions. We really felt that they were partners in our mission.”
Kamal Sinclair, Director of New Frontier Lab Programs,
Sundance Institute
“I am super excited about the designs [In-House] created! They literally made me cry—the work was invariably thoughtful, original, and hit every note. I cannot say enough wonderful things about their creativity, professionalism, dedication, and understanding of what we were trying to accomplish.”
Olivia San Miguel
Program Manager, Facebook (Latinos in Tech)
“The In-House team helped us create something that went far beyond our basic needs or expectations. They took the time to understand our organization deeply and designed something that is not only beautiful and original, but that makes the content itself stronger."
Dustin Sposato, Communications & Partnerships Manager,
Rockefeller Philanthropy Advisors
“Partnering with In-House for our branding was enlightening and powerful. They guided us through the strategic process, uncovered our values, and captured our DNA perfectly across the brand design, so we finally resonate as we've always wanted. They overdeliver on all fronts, it's been transformative. I highly recommend working with them.”
Ron Berry
Founder & Executive Director, Fusebox
Who We Are
In-House Int’l is a branding consultancy based in Austin, TX and operating remotely since 2011. Michu, Lope, Alex, and Luis have worked together for over a decade and bring a wide range of expertise, from journalism to publishing and business, which has enabled them to see and solve problems from every angle. Over time, we’ve developed sharp internal processes that produce consistently strong branding and groundbreaking results for our clients.
In addition to our team, we proudly partner with expert collaborators around the world, extending our capabilities with the best creatives in the business.
Michu Benaim Steiner
CEO / Partner / Strategy Lead
Michu leads the studio and In-House’s awesome team by setting creative and business strategy. She wears many hats to feed her curiosity, and makes things–mostly with people, always through stories. Over the years, she’s founded culture magazines (three to date), a civic app, worked as a journalist, sat on a few boards and adopted an infinity of ‘indoor-kid‘ hobbies. Asking questions and collaborating are both at the core of her design practice. She has a B.A. in philosophy and comparative literature from UNC Chapel Hill and an M.B.A. from the McCombs School of Business in the University of Texas at Austin. She frequently speaks about art and creativity, being female in business, entrepreneurship, leadership, and other ships…
Lope Gutiérrez-Ruiz
Partner / Project Lead
Lope leads groundbreaking creative projects in the arts, education and non-profit sectors. He’s a creative who translates complex, important ideas into irresistibly compelling design that gets results. Lope’s a former journalist, the co-founder of multiple arts magazines with global distribution, and a civic news platform.
He’s also a TED Fellow, JSK Fellow at Stanford, Next City / Vanguard Fellow, and conference speaker.
Alexander Wright
Partner / Design Lead
Alex creates design systems that capture what they represent. For nearly 20 years, he’s developed effective brand identities that stand the test of time. Alex is the lead designer at In-House’s type foundry, developing award- winning custom and commercial typefaces. He started his career as a designer for his own audio- visual collective and art directing high-profile Latin American publications. His work has been featured throughout the Americas, Asia and Europe.
Luis Carlos Redondo
Senior Designer
Luis is a designer, illustrator and animator whose work spans Europe, Australia, and North and South America. He specializes in motion graphics, 3D animation and inventive, mind-bending augmented reality. He’s created work for HBO, Samsung, VICE and Lenovo. His work has been exhibited Beijing Design Week, the National Museum of Australia, and ACMI.