a branding consultancy where Palo Alto, Austin, Mexico City, NYC, Buenos Aires, London, Barcelona, Berlin, Zagreb, Melbourne and Tokyo are a few of the places where our staff has landed or spent seasons working from; and it all reflects in our day-to-day approach to design challenges, our creativity and enthusiasm. We consider ourselves to be very lucky to work in something that we love, from places that we love. Michu, Michu Benaim S. (CEO / Partner) Michu leads the studio and In-House’s awesome team by setting creative and business strategy. She wears many hats to feed her curiosity, and makes things–mostly with people, always through stories. Over the years, she’s founded culture magazines (three to date), a civic app, worked as a journalist, sat on a few boards and adopted an infinity of ‘indoor-kid‘ hobbies. Asking questions and collaborating are both at the core of her design practice. She has a B.A. in philosophy and comparative literature from UNC Chapel Hill and an M.B.A. from the McCombs School of Business in the University of Texas at Austin. She frequently speaks about art and creativity, being female in business, entrepreneurship, leadership, and other ships… Alex, Alex Wright (Partner, Design Lead) Alex is In-House’s resident partner-in-crime. In the span of his design career, he’s been an art director for two high-profile Latin American publications Plátanoverde and Medio Informativo, and a senior designer for Gopher Illustrated. He’s also a founder and longtime art director for the Simpl3 audio-visual collective, where he produced, designed, planned and played hundreds of events. His work has been featured in books, magazines and exhibitions throughout the Americas, Asia and Europe. lope, Lope Gutierrez-Ruiz (Partner / Project Lead) Lope’s our kickass lead for projects in the arts, education and non-profit sectors. He works with clients representing organizations from all over the world, and leads our design team to make sure projects are always amazing, on-time and on-spec. Lope’s the co-founder of multiple arts magazines with global distribution, and he’s a fellow for many prestigious organizations, including TED Conferences, Knight Fellowship at Stanford, and Next City / Vanguard. Luis Luis Redondo (Senior Designer) Luis is a designer, illustrator and animator with work agency and freelance experience that spans Europe, Australia, and North and South America–and a longtime In-House team collaborator. He specializes in motion graphics, 3D animation and inventive, mind-bending illustrations. His range of skills includes branding, web design and production, interactive installation, video-mapping, typography, and commercials. At In-House and elsewhere, he’s created work for Facebook, Lenovo, HBO, Samsung, VICE and many others. In addition to design produced for clients, he’s recently worked on exhibitions for Beijing Design Week, National Museum of Australia, and Museum of Digital Culture ACMI. & ace cOllaborators You name it: hand-drawn illustration, wayfinding, 3D animation, stop-motion animation, sound design, installations, graphic novels, and much more — beyond our core work of branding, our studio prides itself in the universe of designers, with all kinds of different backgrounds, that we regularly partner and have fun with. help brands become themselves

Our Work

We develop brand identities, strategy and creative expression to enable our clients to use their own voice and be understood.

In other words, we help brands become themselves.

We design logos and brand identity systems that can include illustration, animation, and custom typefaces. 

We also provide foundational work: research, brand strategy, storytelling, change management, and alignment.

The results of our work power growth, make marketing more effective, promote a sense of belonging, and equip companies to reliably and sustainably create meaningful outcomes.

Always with curiosity and care.

Our Clients

We work with ambitious companies to develop powerful brands that shape the future.

Our clients have big ideas, unfamiliar approaches, and even define new categories or industries. We work with climate, technology, culture, B2B and innovation. Often, they operate in complex contexts that are not widely understood yet. 

For over a decade, we’ve developed transformative branding that’s true to each of our clients–and irresistibly compelling to their customers, audiences, and stakeholders.


Developing brand expression requires trust and collaboration. We manage every single project and update clients on progress, include research and deliver insights, and are partners in unblocking unforeseen challenges. 

Sometimes, deeper interventions are needed. In-House offers limited fractional placements to set up branding, brand strategy and build internal capabilities. For more information, reach out.


“Working with In-House International was one of the more joyful processes I’ve experienced in developing a brand identity. […] the creative process was a delight, because they did an incredible job in listening, then delivering exciting options that reflected our needs, passions, and ambitions. We really felt that they were partners in our mission.”

Kamal Sinclair, Director of New Frontier Lab Programs,

Sundance Institute

“I am super excited about the designs [In-House] has created!! They literally made me cry when I opened the first batch of logos you sent. I cannot say enough wonderful things about your creativity, professionalism, passion for your work, and understanding of what we were trying to accomplish.”

Olivia San Miguel, Operations Program Manager,

Facebook (Latinos in Tech)

“The In-House team helped us create something that went far beyond our basic needs or expectations. They took the time to understand our organization and the project and designed something that is not only beautiful and original, but that makes the content itself stronger. Partnering with In-House was great.”

Dustin Sposato, Communications & Partnerships Manager,

Rockefeller Philanthropy Advisors