Goma is a new publishing project for the Argentinean market, born with a clear mission: to stand out. So, with this as our North Star, we translated their vision of “elastic books of art and poetry” into a brand and visual identity like no other.
Born to stand out
BrandingStrategyMessagingIllustration & Data VizAnimationPrint & PackagingCustom Typography
Goma is a new publishing project for the Argentinean market, born with a clear mission: to stand out. So, with this as our North Star, we translated their vision of “elastic books of art and poetry” into a brand and visual identity like no other.
BrandingStrategyMessagingIllustration & Data VizAnimationPrint & PackagingCustom Typography