Template 1: Demand-Side Diagnostic Canvas
Comprehensive business assessment using the full demand-side framework. Maps your current position across all demand drivers and barriers. Best for strategic planning and identifying growth bottlenecks.
Company Information
Demand Drivers Assessment
Rate each driver’s strength for your target market (1-5 scale)
Regulatory pressure in target market
Customer vulnerability to supply disruption
Customer need for competitive advantage
Barriers Analysis
Identify which barriers are blocking adoption (check all that apply)
Strategic Priorities
Top 3 barriers to address immediately:
Top 2 demand drivers to amplify:
Action Plan
Template 2: Market Entry Evaluation Canvas
Focused assessment for selecting the right target market and positioning strategy. Uses customer segment evaluation criteria and market selection framework. Best for companies choosing between market opportunities or repositioning.
Market Opportunity Assessment
Viability Screening
Score 1-5 for each criterion. Must score 4+ on all three to proceed.
Evidence
Evidence